Find more, waste less.
Our Story
We all lose things. Boomerang started because I kept losing my metal water bottle, at the gym, the airport, the office.
Did you know that to offset its carbon footprint, a reusable metal water bottle needs to be used 500 times vs a single-use plastic equivalent?
If it’s lost before that point, what is actually more sustainable? The answer isn’t single-use plastic, but with most lost property being thrown away after 6-12 months, lost reusables often become just another kind of waste.
BoomerangTag is the smart nametag that helps your belongings find their way back to you—because keeping what’s yours is the most sustainable choice.
Our goal is straightforward: to help people keep their everyday essentials, like water bottles, phones, and headphones, for longer, ultimately reducing avoidable waste and consumption.
Our Impact
Our impact is at the heart of our story and helping your choices become more sustainable starts with our own.
We recognise that our tags are made from plastic; whilst this provides longevity, we recognise the associated negative impacts. Currently, there are no plastic-free solutions on the market to meet our durability requirements. We are committed to being on the lookout for alternative materials with a smaller environmental impact while remaining durable.
In the meantime, we want to make a positive contribution to the challenge of plastic waste. That’s why we partner with rePurpose Global, where 1kg of plastic waste removal from nature is funded for every 5 BoomerangTag sold.
That’s 10 plastic water bottles per tag.
We are supporting rePurpose Global’s impact project Anmol Kinara in India. The project targets ocean-bound plastic waste by improving under-developed waste management services in rural-coastal villages on the west coast of India. It also supports waste workers’ incomes and providing access to an inclusive, and safe work environment. You read more about the project here.
We are carbon neutral until 2028 thanks to investment from EarthInvest. Their grant provides carbon measurement and removal via Supercritical, as well as training for our team.
Ethical & sustainable supply chain
- We prioritise UK & European manufacturing to reduce our carbon emissions associated with longer-distance travel.
- Our packaging is fully recycled and will be FSC-certified in the next two years.
- We use Royal Mail for deliveries, the UK’s lowest-carbon parcel service.
Our commitments as we grow
- Keeping things in use for longer. We want to help change the throwaway culture by making lost property a thing of the past.
- Better materials, better impact. Right now, our tags are made from plastic because they need to be durable, but we’re always looking for alternatives that match our standards without compromising on performance.
- Progressing our supply chain. We’ve already moved production closer to home, and as we grow, we’ll use our buying power to push for more ethical and sustainable practices in our supply chain.
- Waste reduction. We’re working on ways to decrease offcuts in manufacturing and find solutions for recycling our tags at the end of their life by 2030.
- Real climate action. Within the next three years, we will calculate our full carbon footprint, which will lead to targeted carbon reduction initiatives. We recognise the urgency of the climate crisis, and in the meantime, we have invested in supporting carbon removal technologies – biochar, biomass sinking and direct air capture.
