Boomerang's founder Charlie kept buying metal water bottles to avoid plastic consumption. The catch was their disappearance at the gym, office, cafe or anywhere else you'd also expect to get it back. A quick google search and he discovered a real flaw. A metal water bottle saves plastic but must be used 500 times to offset the CO2 emitted during production vs a plastic water bottle. And, well, they aren't cheap. He saw the lost property piles everywhere and knew it wasn't just him.

The problem was clear. Nametags are outdated and often don't do the job they're supposed to; return your stuff. Bluetooth and GPS trackers can’t go on flat surfaces, clothes, through the wash or dishwasher, and only work when connected. They are also are expensive, require battery, run out of battery, and drain your phone battery.

So we've made a new solution, BoomerangTag®. You can stick it on pretty much everything.

It's the same price as the nametags of old too, and much cheaper than trackers, and offers a much higher chance of getting your lost stuff back.

The UK population collectively misplaces around 7.9 billion items a year and waste 110 days of their lives looking for lost items.

That's a lot of stuff and a lot of time to waste.

There's an impact on our precious environment every time we lose something.

It means we have to buy another one and the lost thing might not get disposed of properly.

We hope to play a part in reducing that impact, creating a more circular economy.

We see a future where every relevant product has a BoomerangTag® on and where we actively play a part in reducing the giant pile of global lost property.

Our first mission is to save 100,000 items and this is just the start.