Boomerang's founder Charlie kept buying metal water bottles to avoid plastic consumption. The catch was their disappearance at the gym, office, cafe or anywhere else you'd also expect to get it back. A quick google search and he discovered a real flaw. A metal water bottle saves plastic but must be used 500 times to offset the CO2 emitted during production vs a plastic water bottle. And, well, they aren't cheap. He saw the lost property piles everywhere and knew it wasn't just him.

Boomerang is here to solve global lost property, limiting waste and enabling slow fashion.

When clothing has a BoomerangTag® on, we like to call it super slow fashion.

In 2000, 50 billion new garments were made; nearly 20 years later, that figure doubled.

During this time the lifespan of garments shrank, with many items discarded after only 7 to 10 wears.

We're on a mission to to reduce these shocking numbers and dramatically increase the lifespan of items.

BoomerangTag® can be applied to all kinds of items and The Boomerang Community enables easy retrieving and rehoming when things are lost or you want to pass them on.

We hope this will help stop waste in lost property bins and support positive reselling behaviours.

Our first mission is to save 100,000 items. Thanks for being part of our journey.